About Simple Plug-in Solar

Our Mission

We believe solar energy should be accessible to everyone, not just homeowners with perfect roofs and $20,000 to spare. Our mission is to help every American understand and access plug-in solar — a simpler, more affordable way to generate your own clean energy.

Why We Built This

Plug-in solar has been wildly popular in Europe for years, with over 4 million systems installed. But in the US, most people have never heard of it. We saw a gap: Americans were being priced out of rooftop solar, renters had no options, and plug-in solar remained a well-kept secret.

We built Simple Plug-in Solar to change that. We created the tools — a savings calculator, state-by-state legality guide, and product comparison platform — to help you make an informed decision about plug-in solar.

Our Values

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  Education-First

  We explain how things work in plain language. No jargon, no gatekeeping.

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  Brand-Agnostic

  We recommend products based on quality and value, not who pays us the most.

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  Customer-Focused

  Your success is our success. We win when you save money.

About Rabbitdog Labs

Simple Plug-in Solar is built by Rabbitdog Labs, a company focused on making emerging clean energy technologies accessible through better education and tools. We build websites and apps that help people understand and adopt new technologies.